CAL POLY RODEO
Cal Poly Rodeo had a dream to move from a 2,500 seat arena to an 11,000 seat arena and within 5 years become the largest College Rodeo in the Nation. With Touchpoint’s strategically emotional marketing campaign, the community rallied and that dream became a reality.
brand development, graphic design, tv&radio, website, sem&seo, email campaigns, social media management, reputation management, public relations, print management, event promotion, video production
The 77th annual Cal Poly Rodeo sold out 11,000 seats making it the largest College Rodeo in history.