Cal Poly Rodeo


[the project]


Cal Poly Rodeo had a dream to move from a 2,500 seat arena to an 11,000 seat arena and within 5 years become the largest College Rodeo in the Nation. With Touchpoint’s strategically emotional marketing campaign, the community rallied and that dream became a reality.

[the details] 

brand development, graphic design, tv&radio, website, sem&seo, email campaigns, social media management, reputation management, public relations, print management, event promotion, video production

[the results] 

The 77th annual Cal Poly Rodeo sold out 11,000 seats making it the largest College Rodeo in history.